Turning Ideas Into Reality
It's that time again - I'm back in the early stages of design development for a new project. This time around, I'm designing a series of augmented reality posters. Cool, right?
Initially, I had the idea of exploring the motion design skill of inflating 3D typography. Particularly, in the context of advertisements for bubblegum or an inflatable product. The example below was an initial source of inspiration for the effect this effect I wanted to create.
After a full day of experimentation, I did achieve this skill briefly - although, came to the realisation that constructing the final posters would be unachievable due to software, colour and adjustment issues in After Effects. Also, potentially exploding my laptop in the process! However, this was still a detrimental learning moment that reminded me of a lesson learnt from task 1 being - simple is still effective. The videos below are these initial experiments created using both Cinema 4D, Illustrator and After Effects.
First Experiment - using only Illustrator & After Effects
Second Experiment - using Cinema 4D, Illustrator & After Effects
What am I actually making?
Rest assured, I am still sticking to my original idea of advertisements with a focus on typography. However, they will be a series of advertisements for the Gisou Honey Infused Lip Oils - with each one utilising a different colour for each scent. In these posters, I will hero typography through experimentation with the CC Smear Effect in After Effects to make the type appear as if it is dripping. In turn, mimicking the visuals of sticky, dripping lip gloss. The central animated type will be hand drawn to contrast against secondary sans serif type. Exhibited below is a rough, visual plan for these advertisement posters.
Focusing in on advertisements, it is significant that the copy used is short, memorable and relevant to the target audience (Agrawal 2023). As such, I have developed the tagline "Get oily honey" - a short call to action that is also a play on words relevant to the Gisou target audience and product itself. This also adheres to the Gisou brand voice which is playful, sustainable, feminine and slightly cheeky (Epale 2023). Below is my development of the hand drawn hero type for this tagline.
Applying colour, inflation and opacity
In relation to the context of these posters being advertisements, it is relevant to show the product in some way. Additionally, Therefore, the following storyboards indicate how this will be achieved.
Initial Storyboards
Area of Investigation (Motion Design)
These posters will focus on the capabilities of animated typography, paired with secondary motion of supporting elements. More specifically, they will explore the effects animated 2.5D and it's ability to create textural visual intrigue. The 2.5D elements will be achieved by combining 3D illustration with after effects techniques for the hero 'oily' type. Further secondary motion will be implemented through the easing in/out, dripping and rotation of the lipgloss wand. To optimise the sharpness of this easing and secondary motion, I will utilise the graph editor in After Effects.
Production Techniques
The core production techniques for these posters include:
3D Illustration in Motion The illustrative typographic component of these posters is crucial in getting right as if done poorly - it won't birth that 'glossy and oily' appeal once animated. To achieve this, factors such as opacity, colour, texture, depth and lighting will be considered heavily.
Use of CC Smear Effect in After Effects Following this, motion design techniques such as the utilisation of the CC Smear Effect will be implemented. Specifically, elements of this effect such as the reach and radius of each drip applied will be considered to optimise the smoothness and realistic feeling of the effect.
The Aesthetic
Overall, the aesthetic for these posters will be vibrant, sleek and minimal to focus on enhancing the 2.5D aspects of these posters. As stated, each poster will be the colour of a different scent. Whilst the colours will be the only element changing between each poster, this is relevant to the product being advertised.
Overall, this style and choice of motion aligns with the visual voice of Gisou examined in some of their pre-existing advertisements below.
Whilst I'm sure the design of these posters will evolve through continuous development, this is where I'm at for now. So, stay tuned honey...
REFERENCES
Agrawal, K 2023, 'The Importance of Defining Your Target Audience in Marketing', LinkedIn, May 12th, viewed 28th May 2024, <https://www.linkedin.com/pulse/importance-defining-your-target-audience-marketing-khushboo-agrawal/>
Epale, K 2024, 'Love brand — love & Branding', Medium, February 21st, viewed 28th May 2024, <https://kevaepale.medium.com/love-brand-love-branding-4fe20bbc2128>
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