Too Much White Space?
At the end of the day, the process is just as important as the final product. The design process is complex and allows designers to evolve their work from initial idea to a refined and well considered piece of work. As stated in my previous blog, I'm working on a series of AR Posters that will act as advertisements for the Gisou Honey Infused Lip Oils.
Conceptually, I want my posters to evoke a strong visual feeling in regards to textural intrigue created through secondary and temporal motion (Krasner 2013). This is something that is both circulating and in demand in the advertising space, particularly by beauty brands. Therefore, as I am creating advertisements for a lip oil, visual research has been key in ensuring my designs are both technically achievable, desirable as a portfolio piece and fit the task brief. This research was done primarily through observing existing motion-based advertisements as well as capabilities of AR posters as a whole.
My research highlighted that in motion design, inspiration doesn't just have to come from existing motion design pieces. Thus, my idea was birthed primarily by inspiration from product photography and videography. For example, the imagery below.
Inspirational Imagery
As mentioned previously, experimentation initially consumed me within this task (Harris & Ambrose 2009). However, this was not a bad thing. In fact, it has encouraged me to think more creatively and originally. To recap - below is one of my initial experiments with inflating type.
After implementing the CC Smear Effect in After Effects - I was able to achieve the desired dripping effect that was ideated for my final concept. In turn, creating secondary motion (Krasner 2013). This initial use of the effect is exhibited below.
Poster Design Progress
Project Alterations & Adjustments
We all know I love and appreciate a clean design with plenty of breathing space. However, finding the balance is key. In this circumstance, my initial design plan for the posters was lacking context that indicated clearly what the product was I was advertising. In other words, it was empty and I needed to add more. Therefore, feedback from peers and my tutor encouraged me to add supporting text beneath the logo. I completely agreed that it needed this . I also decided to add illustrative kisses/lips in the same style as the hero type to further communicate the idea of a lip oil or gloss. Ultimately, highlighting the importance of feedback in the design process (Friend 2024).
Did Someone Say Sound Effects?
After completing my posters they were just missing some sound effects. Whilst sound isn't a required component of these posters - it never hurts. Therefore, I added sound effects of bees buzzing to enhance the 'honey' aspect of the product and Gisou's sustainable brand voice. I also added a swoosh sound for the exit of the wand movement and kiss sounds to the lips to bring them to life further.
You may be wondering why no dripping oil sound effects? The answer is simple and lies within the fact that it sounded like someone going to the toilet. But hey - at least I tried it right?
Final Posters
REFERENCES
Ambrose, G, & Harris, P 2009, Design Thinking, AVA Publishing, Crans-pres-Celigny, CHE.
Friend, J 2024, 'Design Feedback', InVision, viewed 3rd June 2024, <https://www.invisionapp.com/defined/design-feedback>
Krasner, J 2013, Motion Graphic Design: Applied History and Aesthetics, Routledge, Oxford
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